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Nick Shah is the founder and president of Peterson Technology Partners, a Chicago-based advertising and marketing firm. Prior to Peterson, Shah was the advertising and marketing manager at India Tribune Chicago from January 1994 to December 2003. In 1992, Shah founded Real Colors, a color separation company for the graphic arts industry, where they served as president until 1993.

Nick Shah started their educational career by obtaining a Bachelors in Business from DeVry University. Nick then furthered their education by obtaining a Master in MSCIS from Northwestern University. To round out their skillset, they obtained a certification from the MIT Sloan School of Management in Machine Learning in Business.

Some direct reports include Mehak Chopra - IT Technical Manager, Tulika Mehrotra - Chief Digital Officer, and Pranav Ramesh - Content Manager.