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Alexandra B. is an accomplished professional with extensive experience in ecommerce and brand partnerships within the wine and spirits industry. Currently serving as an Advisory Board Member for the Open Experience Alliance since April 2024, Alexandra also holds the position of Senior Manager Ecommerce & Digital Shelf Lead at Pernod Ricard since September 2021, where responsibilities include driving ecommerce growth across numerous brands and launching a Digital Shelf Center of Excellence. Previous roles include VP Brand Partnerships at Speakeasy Co., Senior Manager and Business Development Manager at Thirstie, and Portfolio Manager at Empire Merchants. Alexandra holds an MBA from Northwestern University's Kellogg School of Management and a Bachelor of Science from Cornell University, along with education in French Studies from CEA CAPA Education Abroad in Paris.