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Joe Turley has over 15 years of experience in marketing and education. From 2011 to present, they have been the Head of Marketing & Education at Performa Sports, a company that provides a powerful, easy-to-use performance analysis iPad app. Additionally, they have acted as a branding and marketing advisor and non-executive director for the company. Prior to this, from 2005 to 2011, Joe was the Client Services Director at Manleys, specializing in online marketing. At Manleys, Joe was responsible for branding, innovation, strategy, and marketing communications.

Joe Turley completed their MSc in Communication, Advertising & PR at Ulster University in 2001, after having received their BSc in Sport & Exercise Science with a Diploma in Industrial Studies from the same university in 2000.