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Lyka Mae Riva is a Media Buy Officer at realme since December 2022, with a robust background in media buying and advertising management. Previously, Lyka served as Team Manager in the Traffic Department and Media Buyer at Exercises For Injuries from November 2020 to December 2022. Other roles include Facebook Ads Specialist at Cloudspring IT Solutions, Facebook Media Buyer at FG Wholesaler Hub, Key Accounts Specialist at City Savings Bank, and Ads Specialist at HB Singapore. Lyka holds a Bachelor of Arts in English, Communication and Media Studies from Bicol University and is currently pursuing a Juris Doctor degree at De La Salle University, expected to graduate in May 2029.