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Jacqueli Tulleken has a background in digital media and advertising with experience working at companies such as Perform Digital Media and Yahoo!. Jacqueli has held positions such as Head of Digital Operations & Campaign Management and Campaign and Quality Control Manager. Additionally, Jacqueli embarked on a 6-month overland journey through Southern Africa during a sabbatical in 2018. Jacqueli holds a BComm in Management Sciences (Marketing) from Stellenbosch University.