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Monica Gianella is a seasoned marketing professional with extensive experience in the fast-moving consumer goods (FMCG) sector, currently serving as Marketing Manager and Senior Brand Manager at Perfetti Van Melle since December 2013. Monica has expertise in brand strategy, local implementation, communication, and new product development for major brands such as Daygum and Big Babol, and has been involved in cross-functional e-commerce initiatives. Prior roles include Brand Manager for chewing gum brands VIGORSOL, MENTOS, VIVIDENT, and HAPPYDENT, as well as marketing assistant supporting the overall marketing team. Earlier experience includes positions as Junior Product Manager at Jarden Home & Family International and Flight Attendant at Neos SpA. Monica holds a Master's degree in Marketing and Communication from Università degli Studi di Milano and a Bachelor's degree in Foreign Languages and Communication from Università Cattolica del Sacro Cuore, complemented by the Talent Executive Program from SDA Bocconi.