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Ashraf Aboobacker is an experienced entrepreneur and technological expert, currently serving as Founder & CEO of Percup, the world's only online marketplace for caffeinated beverages, and Vextera, an eCommerce success partner, both since February 2023. Prior to these ventures, Ashraf held various roles at Hellmann Worldwide Logistics from February 2012 to September 2022, including eCommerce Manager for the UAE and eCommerce Solution Architect, focusing on designing digital journey roadmaps and recommending optimal eCommerce platforms. Ashraf's career began with positions at DHL, first as an intern in 2010 and then as a Document Manifest operator in 2008. Ashraf holds a Master’s Degree in Computer Network Management from Middlesex University and a Bachelor's Degree in Information Systems & Management from Manipal University.