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As Senior Vice President of Creative, Todd leads a team of over 80 creative professionals and is responsible for the overall creative development and execution of the company’s promotional strategy, offline direct mail programs, online businesses, television advertising and public relations.

Todd is always looking for the next “big idea” that will take PCH to new heights. During his career that began here in 1985, he has been credited with numerous creative and market breakthroughs including direct mail offers, the development of “winning moment” TV advertising, “live on TV” prize award events, and successful online promotions. He’s perhaps best known for creating an advertising icon – “The Publishers Clearing House Prize Patrol” – and as a member of this team has appeared on numerous TV programs.

Involved in business development across all channels, Todd led the integration and implementation of the company’s first digital media acquisition (Blingo – now PCH Search&Win), and more recently is a key player in the expansion of PCHlotto.com.

Todd and was named as one of Advertising Age’s Top 100 Marketers earlier in his career. He holds BS in Business Administration/Marketing Concentration from the State University of New York at Buffalo.