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David Martins is an experienced General Manager currently overseeing operations at Paul UK Ltd since November 2010, where responsibilities include team development, driving shop profitability, supporting retail strategy, and reviewing financial key performance indicators, notably increasing profits at the Canary Wharf locations by 10% and like-for-like sales by 12%. Prior experience includes a successful tenure at EAT. from July 2003 to October 2010, where David managed multiple high-profile shops with significant sales volumes, and a foundational career at Pret A Manger from October 1994 to July 2003, rising through the ranks from team member to General Store Manager. David holds a Bachelor's Degree in Hospitality Management from the University of Johannesburg and A-level equivalents from Hamilton High School in Zimbabwe.