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Alf Basson has held various roles in the sales and marketing field, starting as a Product Manager at Svedala South Africa from 1996 to 1999. Alf then moved on to become a Technical Manager at Dimbaza USA from 2000 to 2002. Following this, Alf served as the Vice President of Sales and Marketing at Frog Switch from November 2002 to February 2018. Currently, Alf is working as a Sales Engineer at Paschal Associates, Ltd. from February 2018 onwards.