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Hafid Baichou is an experienced commercial director with a strong background in sales management and business strategy. Currently serving as the Directeur commercial at AUTODISTRIBUTION since December 2019, Hafid previously held similar roles at NORALSY and Rexel, where responsibilities included strategic negotiation, team management, recruitment, and the implementation of marketing initiatives. At Rexel, Hafid also excelled in regional management and agency direction from 1999 to 2019. Hafid's education includes a degree from Baggio, completed between 1997 and 1999.