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Guido Terreni has extensive experience in the luxury watch industry. Guido is currently the CEO of Parmigiani Fleurier SA since January 2021. Prior to that, they served as the President & Managing Director of BULGARI HORLOGERIE SA from March 2009 to April 2020, where they successfully transformed and upgraded the watch business. Guido was also a Marketing Senior Director and Marketing Manager for BULGARI HORLOGERIE SA from 2000 to 2009. Before entering the watch industry, they worked as a Brand Manager at Galbani from 1995 to 1999.

Guido Terreni obtained their Laurea degree in Economics from Università Bocconi, where they studied from 1988 to 1993. More recently, they completed a program in Governance titled "High Performing Boards" at IMD in 2020.