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Marcela Carvajal is an accomplished professional with extensive experience in growth, marketing, and community development within the crypto and web3 sectors. Currently serving as Head of Growth at Palmera and Advisor for Growth and Marketing at DragonStake, Marcela has previously held roles including Business Developer at Context Protocol, where responsibilities included leading operations and partnerships for a decentralized data repository. As Co-Founder and CEO of Crypto Plaza, Marcela was instrumental in establishing a prominent crypto hub in Southern Europe, fostering a vibrant community of over 250 members. Additional experience encompasses roles in creative direction and project management across various media and design industries, supported by an MBA in Fashion and Beauty Management, a Superior Program in E-Commerce, and a degree in Industrial Design from Pontificia Universidad Javeriana.