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Sanni Juoperi is a marketing and growth professional with extensive experience leading cross-functional teams and executing growth initiatives. Currently serving as Head of Growth at Howspace since August 2019, Sanni has successfully built a growth team and spearheaded product-led growth strategies. Previously, Sanni held positions including Head of Marketing and Growth Marketing Specialist at Howspace, contributing to significant company growth, including a 7x increase in ARR and €12M Series A funding. Earlier experience includes roles at Academic Work, SRV, and various marketing and communications positions, showcasing a strong foundation in content strategy, SEO, and marketing analytics. Sanni holds a Master of Science in Marketing and a Bachelor of Business Administration from Jyväskylä University School of Business and Economics, along with an exchange program at Freie Universität Berlin.