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Sonali Mathur has a diverse work experience spanning various industries. Sonali currently holds the role of Channel Marketing Director at PageGroup, a position they have held since April 2023. Prior to this, they served as the Head of CRM for the UK, North America, and MEA regions at PageGroup from January 2020 to March 2023.

Before joining PageGroup, Sonali worked at The Stars Group as a Senior Manager for Casino CRM and Monetisation from March 2018 to December 2019. Sonali also held the position of Casino Marketing and Monetization Manager from June 2017 to March 2018 at The Stars Group.

Sonali's experience in the gaming industry also includes a role at Playtech, where they worked as an Economist from November 2016 to May 2017. Their responsibilities at Playtech included revenue analysis, forecasting, and reporting to senior executives, as well as creating automated excel dashboards.

Earlier in their career, Sonali worked at Invesco US as a Marketing Operations and Strategy Team Leader from January 2015 to September 2015. Sonali also gained experience at Deloitte, where they held positions as a Senior Marketing Analyst from June 2012 to January 2015 and as an Analyst for Clients and Markets from January 2009 to May 2012. At Deloitte, Sonali was involved in analyzing the competitive landscape, creating competitor intelligence reports, and tracking marketing campaigns.

Prior to joining Deloitte, Sonali worked at Reliance Entertainment: Big 92.7 FM as a Sales Account Manager in 2008. Their responsibilities included market analysis and business development.

Sonali's earliest work experience was a summer project at HSBC in 2007.

Overall, Sonali Mathur has a diverse background in marketing, CRM, and analytics across companies in various industries, including recruitment, gaming, finance, and entertainment.

Sonali Mathur completed the 4 Essential Roles of Leadership program at FranklinCovey in 2023. Prior to that, they pursued an MBA in Marketing and Finance at Symbiosis Institute of Management Studies. Sonali also obtained a B.com Hons degree in Commerce from Delhi University from 2003 to 2006. Their earlier education from 1990 to 2002 took place at Army Public School, where they focused on Commerce.