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John Li is an accomplished professional with extensive experience in strategy and operations within the digital advertising industry. Currently serving as Vice President of Strategy & Operations at PadSquad since February 2017, John focuses on humanizing the digital experience and enhancing brand connectivity through memorable advertising. Prior to this, John held various leadership positions at Xaxis, including Head of Platform and Senior Manager of Investments & Partnerships, where expertise was applied to programmatic advertising across global markets. Additionally, John contributed to 24/7 Media Inc. in roles related to supply operations and technical services. John holds a Bachelor of Science degree in Information Sciences & Technology from Penn State University.