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Alyssa Croghan is an experienced sales enablement and operations professional with a strong background in enhancing productivity and optimizing processes across various organizations. Currently, Alyssa is a member of the Sales Enablement Collective and serves in a sales enablement role at PEC - Pacific Energy Concepts. Previously, at Shippabo, Alyssa spearheaded the adoption of advanced software tools and conducted data analysis to improve sales strategies. With a history of streamlining operations at California Costume Collections Inc. and Deliver-It, Alyssa has demonstrated expertise in managing sales portfolios, implementing training programs, and fostering team efficiency. Alyssa holds dual Bachelor's degrees in American Studies and Women's Studies from California State University, Fullerton.