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Tory Kalousek is a seasoned digital marketing professional with extensive experience in paid social and performance media management. Currently serving as Senior Manager of Paid Social at Ovative Group, Tory leads client paid social programs, optimizes campaigns, and fosters client relationships while managing team development. Tory's previous roles include Founder of Earth To Brides, where insights on wedding discussions were shared through blog content, and Performance Media Manager at Collective Measures, where strategic marketing plans were developed, significantly enhancing client lead volume. Earlier experience includes impactful social media and digital marketing roles at Hubbard Interactive and Blue Compass Interactive, showcasing Tory's ability to drive revenue growth and optimize social strategies across diverse industries. Tory holds a Bachelor of Arts in Communication and Media Studies from Iowa State University.