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Lara D'Souza is an accomplished communications professional with extensive experience in strategic communications and media relations across various regions, including Southeast Asia, the United States, and EMEA. Currently serving as Communications Lead at Appier, Lara is integral to the Growth & Communications team, focusing on communications strategy and thought leadership. Previous roles include Senior Consultant at Ying Communications, Associate Account Director at WE Communications, and various positions at Text100 and LEWIS Global Communications, where Lara managed diverse client portfolios and earned multiple awards for excellence in public relations. Lara holds a Bachelor’s degree in Sociology from the University at Buffalo and a Diploma in Mass Communications from Ngee Ann Polytechnic.