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Elizabeth Howard serves as the Senior Director of Global Digital Marketing COE at Otis Elevator Co. since April 2019, where responsibilities include transforming marketing strategies across multiple channels such as new equipment, service, and modernization. Previously, Elizabeth held various roles at Travelers from 2005 to 2019, culminating in the position of Marketing Director. Key responsibilities at Travelers involved leading the Direct Mail and Email teams to enhance acquisition efficiency, optimizing cost through innovative strategies, and managing significant marketing campaigns. Elizabeth's accomplishments include a 20% improvement in acquisition efficiency and the implementation of personalized marketing strategies. Elizabeth holds a B.S. in Computer Information Systems from Quinnipiac University.