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Juan Andres Rodriguez Villalba has extensive experience in digital marketing and sales. Juan Andres has worked as the Head of Digital Marketing & Loyalty Program at Organic Foods and Cafe since 2018, where they renovated the eCommerce platforms and executed the SEO/SEM strategy. Prior to this, they worked as a Marketing Manager at Organik Market from 2016 to 2018, where they created and implemented the brand concept and segmented the market. From 2014 to 2015, Juan worked as an Independent Digital Marketing Consultant, where they improved website usability, managed social media platforms, and developed performance evaluation frameworks. Juan Andres also has experience as a Key Account Manager at Auchan from 2003 to 2013, where they led sales and trade marketing plans. Juan's earlier roles include being a Key Account Manager at Gacetas Locales News from 2002 to 2003, an Account Executive at Santander UK Corporate & Commercial from 2000 to 2001, and a Lawyer at Centro Simon Bolivar from 1997 to 2000.

Juan Andres Rodriguez Villalba completed their Bachelor's degree in Law at Universidad Santa María from 1990 to 1995. Juan Andres pursued a Master's degree in Marketing at Universidad Autónoma de Madrid from 2001 to 2002. In 2013, Juan Andres completed a specialization in Digital design applied to Fashion at LCI Barcelona - Escuela Superior. Lastly, from 2014 to 2015, they obtained a Master's degree in Digital Marketing and Communications from Universitat Autònoma de Barcelona.