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Sofia Warolin has over 15 years of experience in digital communication and brand management. Currently serving as the Digital Communication Manager at Picadeli since December 2018, Sofia previously held the position of Brand & Communication Manager at Mat.se from March 2016 to December 2018, where responsibilities included purchase and assortment management. Earlier in the career, Sofia was a Digital Specialist at Vizeum from March 2007 to March 2016, contributing expertise in digital strategies and communications.