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Tobin Richer has over 20 years of work experience in various senior management roles. From 2016 to present, they served as the Senior VP of Marketing & Communications at OPENLANE, where they managed marketing strategies and promotions for a Fortune 700 automotive and technology services organization. Prior to that, from 2002 to 2016, they worked at Anthem, Inc., starting as the Vice President of Corporate Communications & Creative Services and later moving on to roles such as Executive Advisor and Staff Vice President. During their tenure at Anthem, they successfully improved the company's reputation and reduced negative exposure through influencer campaigns and multi-channel engagements. Before joining Anthem, Inc., Tobin worked as an Attorney at Michael Best & Friedrich LLP and as a Health Insurance Specialist at the US Department of Health and Human Services.

Tobin Richer earned a Bachelor of Science (B.S.) degree in Behavioral Science from the University of Wisconsin-Madison in 1995. Tobin then went on to complete a Doctor of Law (JD) degree with a specialization in Health Law at DePaul University College of Law from 1995 to 1998. In 1998, Tobin pursued further education and obtained a Master of Public Health (M.P.H.) degree from the Johns Hopkins Bloomberg School of Public Health, specializing in an unspecified field of study.