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Edison Lattes is an experienced professional in user experience and service design, currently serving as the Head of Volvo Brand Digital Experience at Volvo Group since January 2019. Lattes has played a pivotal role in steering the evolution of Volvo's digital brand experience and leading efforts to enhance the overall brand experience across various digital touchpoints. With a career spanning multiple roles at Volvo, including Head of Volvo Brand Experience and User Experience Team Lead, Edison has demonstrated expertise in creating customer-focused design strategies. Previous positions at companies such as Binomo, Aditro, and Wunderman Scandinavia reflect a strong background in managing design teams and ensuring high-quality user experiences across diverse platforms. Lattes holds a Master's Degree in Interaction Design from Malmö University.