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Tuija Rouhiainen currently serves as the Head of Customer Experience at OomiEnergia, focusing on managing and developing customer experience within the organization since April 2020. Prior experience includes a role as Sales and Account Manager at Vantaan Energia Oy, where responsibilities involved business development and customer experience assurance for private clients between May 2017 and April 2020. Previously, Tuija Rouhiainen worked at Vattenfall in various capacities, including Sales Manager and Sales Channel Leader, overseeing B2C and small business sales and marketing efforts, as well as system support functions. Early career experience includes serving as a Sales Coordinator at Get it Right Helsinki Oy and as a Customer Service Agent at Vattenfall. Educational qualifications encompass a Bachelor of Business Administration in Advertising and Corporate Communications from Haaga-Helia University of Applied Sciences, a Service Design certification from Aalto University Executive Education, and a Matriculation Examination from Sotunki High School.