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Paula Forgues Caggiano has a diverse work experience in the field of digital marketing and campaign management. Paula most recently worked at OnPoint as a Search & Display Marketing Analyst, starting in July 2021. Prior to that, they were a Media Manager at WILD Fi from September 2020 to October 2021. Paula also worked as a Campaign Manager at CARDINAL from March 2020 to September 2020, and as a Campaign Manager and Data Science at Blis from December 2018 to December 2019. Paula also gained experience in venue marketing during the Fifa Women's World Cup 2018, where they were responsible for marketing activities at the Maldonado location. Paula has also worked as a Digital Analyst at Ikigai from March 2018 to September 2018.

Paula Forgues Caggiano began their education in 2017 at Universidad ORT Uruguay, where they pursued a degree in Publicidad y comunicación digital. Paula completed their studies in 2019. In 2018, Paula also attended Building Marketers for the Congreso Internacional de Marketing y Comunicaciones, although the specific degree or field of study is not provided.

In 2020, Paula enrolled at Senpai Academy to further their education in the field of digital media planning. There is no specified end year for this program, indicating that they may still be pursuing this degree.

In addition to their formal education, Paula has obtained several certifications from Google. In September 2020, they received a certification in Campañas de Búsqueda de Google Ads. In June 2021, Paula obtained certifications in Display de Google Ads and Shopping. The institutions responsible for these certifications were Google.