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Yaffa rejoined Sapiens in December 2022, with responsibility for formulating Sapiens’ global marketing efforts, including marketing strategy, demand generation, branding, and communications. She is also responsible for all aspects of investor relations.

Most recently, Yaffa was Vitech Systems Group’s CMO. Before that, she was the Chief Marketing Officer and Head of Corporate Communications of Sapiens. Previously, Ms. Ifrah has held several other senior positions at large global companies, including Strauss Group, ADAMA, Victoria’s Secret, and Saks Fifth Avenue. Yaffa holds a BSc in Biology from Tel Aviv University and MBA in Finance and Marketing from Pace University, NY.