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Betty ZRIOUAL is a seasoned professional with extensive experience in project management and customer success, currently serving as Senior Project Manager for Optimisation Software & Services at OneStock since November 2013. Specializing in conversion rate optimization and customer relationship management, Betty manages a portfolio of predominantly English-speaking retail clients, achieving notable sales enhancements through agile marketing technologies. Prior to OneStock, Betty worked as an International Account Manager at Pure360, where responsibilities included developing accounts in English and French, enhancing customer satisfaction, and optimizing email campaign performance. Betty began their career at Servisair as an Air Passenger Handling Manager. Academically, Betty holds a Master’s degree in Applied Foreign Languages (English-Spanish) with a focus on Business and International Trade from Université Paul Valéry - Montpellier III and a Bachelor of Arts in Applied Foreign Languages (English-Spanish) from Universidad de Alicante, Spain.