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Luis Carlos Medina currently serves as the Vice President Senior Commercial Americas at One Village Coffee, a leader in the expansion of specialty coffee brands across the Americas since March 2023. Previously, Luis held senior leadership roles at Shared-X, including Senior Director of the Consumer Products Division, where responsibilities included developing operations focused on sustainable food solutions. As the Founder and CEO of Qayna F&B co., Luis pioneered the specialty and healthy food sector in Peru. Extensive experience at companies such as AGROIMEX TRADING S.A.C, L'Oréal, and Mondelēz International has further strengthened Luis's expertise in sales and marketing across various distribution channels. Luis's academic qualifications include an MBA from IESE Business School and a Bachelor's degree in Fishery Engineering from Universidad Nacional Agraria La Molina.