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Yolanda Ruiz Hervás is a seasoned marketing and communication professional with extensive experience in digital marketing, branding, and content strategy. As the Founder and CEO of The Digital Brand Experience, S.L. since June 2017, Yolanda leads a digital marketing agency focusing on various aspects of brand development, including online reputation management, content strategy, and e-commerce. In parallel, Yolanda serves as a digital marketing consultant at Omnitel and provides communication and marketing consultancy through Layna / Inspiriam. Additionally, roles as a digital marketing consultant at BERBĒS and strategic communication consultant at Noizze Media demonstrate expertise in comprehensive marketing strategies. Yolanda also has a significant academic presence, having taught various subjects related to social media marketing and digital journalism at prominent institutions. A prolific content creator and collaborator with organizations such as McGraw Hill and Microsoft, Yolanda's educational background includes a Master’s degree in New Information and Communication Technologies and a Bachelor's degree in Journalism from Universidad Complutense de Madrid.