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Matt Simpson has a vast and extensive experience in the digital media industry, holding various leadership positions in companies such as Omnicom Media Group, Annalect Group, IPA, OMD Group, Starcom Digital, and Motive. Matt has been instrumental in driving digital operations, data analytics, and innovation within these organizations. With a background in business and a BA degree from Coventry University, Matt has played a key role in shaping the UK's digital advertising landscape as Chairman of the IPA's Digital Media Group.