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Deanna Heins is an accomplished marketing professional with extensive experience in leadership roles across various industries. Currently serving as V.P. / Director of Marketing and Advertising at OneMain since 2013, Deanna has a proven track record in developing and managing marketing strategies that enhance brand visibility and community engagement. Previously, roles included Marketing Manager at Friendly Ice Cream Corporation, where responsibilities encompassed managing DMA marketing plans and fostering franchisee relationships, and Director of Marketing at Edible Arrangements, contributing to substantial franchise growth through innovative marketing initiatives. Deanna's background also includes supervising account teams at Goldberg.Marchesano Partners for Papa John's Pizza, where significant sponsorship negotiations and award-winning campaigns were executed. In the earlier career stages, Deanna held positions at General Cigar Company and Pizza Properties, focusing on brand development and marketing strategies. Deanna holds a Bachelor of Science in Journalism with a major in Advertising from South Dakota State University.