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Francesco Lagutaine

Chief Marketing Officer at USAA

Francesco Lagutaine currently serves as the Chief Marketing Officer at USAA, a position held since March 2024. Prior to this, Lagutaine was the Chief Marketing, Communications and Digital Officer at M&T Bank from July 2020 to March 2024. At Manulife, from April 2016 to July 2020, Lagutaine focused on customer-centric transformation across Asia. A significant tenure at Citi from 2005 to March 2016 included roles such as Global Head of Client and Design, Regional Head of Customer Franchise, and Chief Marketing Officer for Asia Pacific, emphasizing client experience and marketing strategy. Earlier career experience includes senior positions at Ogilvy & Mather, Goodby, Silverstein & Partners, HHCL & Partners, and Saatchi & Saatchi Advertising. Francesco Lagutaine holds a Law School Degree from Università degli Studi di Genova.

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