ÂÜÀòÂÒÂ×

Youssef Ezzikhe is the Chief Executive Officer of Oman Refreshment Company (SAOG) since September 2010, leading a prominent player in the consumer packaged goods industry with a long-term bottling franchise agreement with PepsiCo. Prior to this role, Youssef served as General Manager for CCMC - Qahtani Group from September 2007 to September 2010, after a tenure as Director of Sales and Marketing at Pepsi Cola - Saudi Arabia from January 2005 to September 2007. Youssef began a career at The Coca-Cola Company, working from February 1995 to December 2004 in various franchise management roles. The initial experience included a position as Sales Unit Manager at Procter & Gamble from February 1994 to February 1995, managing a significant customer base. Youssef holds an Executive MBA in Management from Al Akhawayn University and a Bachelor's degree in Marketing from Groupe ISCAE.