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Deborah McCrudden is an experienced professional in the field of market research, currently serving as the Director of Market Research at Ofcom. Previously, Deborah held the role of Managing Director at Ipsos Mori, overseeing the ASI UK division. Deborah's career also includes significant positions such as UK Head of Business Development and UK Head of Technology at Synovate, as well as UK Head of Brand & Communications Practice. Additionally, Deborah has served as Head of Ad Unit at TRBI and worked as Vice President at Research International Inc.