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Steve Seiferheld possesses extensive experience in market research and consumer insights, currently serving as Senior Director of Market Research at Suzy's Center of Excellence in Research Design & Strategy. Previously, Steve has worked as a Market Research and Insights Consultant at Consumer Insight, LLC, and held the role of Sr. Director of Consumer Research at NJOY. Additional experience includes a position as Director of Market Research at Swedish Match and contributions as Adjunct Faculty at Temple University. Steve holds an M.S. in Statistics from Cornell University and a B.A. in Statistics from Rutgers University.