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João Filipe Fernandes has extensive work experience in the retail industry. João Filipe is currently working as the Director of Operations at Oceano Fresco since January 2022. Prior to this, they worked at Sonae MC for over two decades. Their roles at Sonae MC include Fresh Food Supply Chain Director from August 2018 to December 2021, Food Supply Chain Director from January 2017 to July 2018, Area Coordinator of FMCG Stock Management from July 2014 to December 2016, Gestor Suporte Comercial Operaçoes from March 2011 to June 2014, Coordenador Perecíveis from May 2010 to February 2011, Coordenador Perecíveis from March 2009 to April 2010, Coordenador Bazar Ligeiro from February 2007 to February 2009, and Aprovisionador from March 1998 to January 2007.

João Filipe Fernandes obtained a Licenciatura degree in Engenharia Civil from the Escola Superior de Tecnologia e Gestão from 2009 to 2015. João Filipe also obtained the same degree from the Escola Superior de Tecnologia e Gestão - Instituto Politécnico Leiria during the same period. In addition to their education, they have obtained several certifications, including "Formação Profissional de Projetista de Redes de Gás" from ISQ - Instituto de Soldadura e Qualidade in 2018, "Programa de Gestão Geral" from Católica Lisbon School of Business and Economics in 2018, "Programa de Gestão Inicial" from Católica Lisbon School of Business and Economics in 2017, "Curso de Ética e Deontologia Profissional" from Ordem dos Engenheiros Região Centro in 2015, "Curso de Formação Pedagógica Inicial de Formadores" from IEFP in 2014, "Curso de Formação Logística e Gestão da Cadeia de abastecimento" from Porto Business School in 2012, and "Curso de Formação Inicial de Criação de um site comercial" from CENCAL- Centro de Formação Profissional para a Indústria Cerâmica in 2007.