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As Vice President of Research and Data, Betsy oversees NYI’s Research department which leverages multiple data sources in support of NYI’s go-to-market strategies. She is responsible for utilizing both 1st and 3rd party data with regard to all aspects of campaign planning, targeting, measurement, and closed-loop attribution.

In her career, she served as Vice President of Research at Lifetime, MTV, and The Weather Channel, and, more recently, served as Head of Data Monetization and Analytics at TiVo. She also served as Senior Vice President within the Ipsos Media CT division where she managed a client service team for all media related accounts.

Betsy began her career at Disney/ABC where she was the Director of Primetime Audience Analysis and supported the Programming, Scheduling, Sales, and Press Departments.

Betsy received her BFA from New York University’s Tisch School of the Arts.