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Muhammad Taha Zaheer is a Marketing Data Scientist at Admetrics since November 2021, with previous experience as a Data Analytics Lead at MarketLytics from December 2017 to October 2021, where significant contributions included project delivery in marketing data analytics and collaboration with global teams for clients in retail and e-commerce. Taha also served as an Analytics Specialist focusing on customer behavior analysis and implementation of customized analytics solutions for various digital platforms. Prior to this, Taha worked as a Software Engineer at Techlogix from December 2016 to November 2017, engaging in machine learning, data exploration, and ETL processes. Taha holds a Bachelor's degree in Software Engineering from NED University of Engineering and Technology, completed in 2016.