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Oualid DEFFAF is an accomplished account manager and business developer with extensive experience in key account management, especially in the beverage industry. Currently at L’univers NOZ since April 2016, Oualid oversees group purchases, develops a portfolio of major suppliers, supports junior team members, and has been recognized as the top performer in 2022. Previous positions include senior B2B business developer, where Oualid significantly increased sales revenue, and commercial attaché at Mutuelle Ociane Matmut, focusing on client development in health and insurance sectors. Oualid co-founded Lapin Rouge Communication, propelled client growth from 7 to 270 during tenure, and has experience in procurement with Alstom and HEINEKEN. Educational background includes degrees in marketing and international business from institutions such as Burgundy School of Business and National Chengchi University.