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Anthony Reid has a wealth of experience in the eyewear industry, with a focus on commercial and brand development. Anthony has held key roles in various companies such as Linda Farrow, Silhouette International, MPG, and more. Anthony has a proven track record in driving revenue, brand growth, and strategic relationships. With a background in managing director roles and establishing businesses in the eyewear sector, Anthony brings a strong skill set in brand and product strategies. Anthony's expertise spans across Europe and includes launching brands into new markets, building sales teams, and developing marketing strategies. Additionally, Anthony has experience in new business development and account management.