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Michael Ashley has extensive experience in the digital media sector, currently serving as Commercial Director at BITMAX since April 2016, where the focus is on digital supply chain services for major entertainment clients. Concurrently, Michael has been a Director at Fusion Four, an independent consultancy specializing in digital acquisition and operational management since January 2014. Previous roles include Director of UK Operations at Sony DADC, where responsibilities encompassed the development of the UK digital video supply chain, and Director of Business Solutions in the Digital Services Group at Deluxe142, overseeing a technical team and product implementation. Michael began a career in operations and engineering at institutions including Ascent Media, TVP Videodubbing, and the BBC, which laid the groundwork for a successful trajectory in digital services starting from 1979. Education was completed at Plymouth Polytechnic and Widey Technical School.