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Bill Sessions serves as NAMI’s Director of Product Marketing and Promotion. In this capacity, he is responsible for the activities conducted under NAMI’s contract with the Beef Checkoff Program for veal promotion, industry information, quality assurance and post-harvest beef safety research. Sessions completed his 37 year career with USDA as the Associate Deputy Administrator of the Agricultural Marketing Service’s Livestock and Seed Program. Over his career with USDA, Sessions was responsible for managing programs that included Meat Grading and Certification, Auditing, Federal meat and fish purchases, Country of Origin Labeling, Market News, Standardization and many Department level issues related to marketing, research, promotion and food safety. He brings a wealth of regulatory and marketing experience to his position with NAMI. In 2012, the North American Meat Association recognized Sessions with its Presidents Award for his many years of dedicated service to USDA and the industry.

Sessions earned a Bachelor of Science degree from Clemson University in Animal Science.