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Manny De La Cruz is an experienced professional in the produce industry, currently serving as the Produce Merchandising Manager at Nogales Produce Inc. since January 2009. Manny specializes in innovative Hispanic merchandising strategies to enhance sales growth for retailers. Previous roles include Produce Sales Counselor at Fleming Cos. (February 2000 - June 2003), where responsibilities included hands-on training and sales promotions, and Produce Specialist at Associated Wholesale Grocers (October 1997 - February 2000), assisting in advertising and merchandising. Additionally, Manny worked as a Produce Sales Consultant at Fleming Cos. from May 1992 to September 1997, focusing on sales growth for independent retailers. Educational background includes attendance at Lewis W. Fox Technical & Vocational High School from 1966 to 1969.