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Juanjo Sobrino has a diverse work experience in various industries. Juanjo started their career in 2001 as a professional photographer, specializing in fashion, interior design, and product photography. In 2010, they worked as a director at Designdicate!, an online communication and advertising agency, where they handled web design, online marketing strategies, e-commerce, and photography. From 2003 to 2004, they served as an account executive at West Coast Magazine. In 2013, they founded Helize Estudio, a digital agency based in Málaga and Marbella, where they focused on brand design and strategy, including branding, naming, and marketing planning. Currently, starting from 2020, they also work as a brand ambassador at Nodalview, a company that provides a 3-in-1 solution for obtaining professional-quality images and videos for the real estate sector using smartphones.

Juanjo Sobrino attended Universidad de Málaga from 1997 to 2000, where they pursued a degree in Ingeniería informática (Computer Engineering).