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Paula Catoira has extensive work experience in various roles related to product marketing and enablement. Paula is currently working as the VP of Product Marketing and Enablement at Rival Group Inc., Reach3 Insights, and Rival Technologies. Prior to this, Paula worked as the AVP Product Marketing at Info-Tech Research Group. Their previous roles include VP of Growth Enablement and Global Marketing, Head Of Global Marketing, and Head of Marketing at VTEX, GeoComply, and Pacific Alliance Technologies respectively. Paula also held positions such as Head of Product Management, Chief of Staff of the CEO, Director of Product Marketing, Product Marketing Manager, and Global Channel Partner Manager at Allocadia, Elastic Path Software, and Colligo respectively. Throughout their career, Paula has demonstrated their expertise in product strategy, cross-functional alignment, team management, market research, product innovation, stakeholder engagement, and digital marketing. Paula has successfully implemented strategies and initiatives that have contributed to the growth and success of the companies they have worked for.

Paula Catoira completed their Bachelor's degree in Engineering with a focus on Production and Mechanical at Pontifícia Universidade Católica do Rio de Janeiro from 1996 to 2001. In 2004 and 2005, they pursued an MBA in Business Management at Ibmec. In 2011, they attended the British Columbia Institute of Technology and completed courses in Essentials of Marketing and Social Media Marketing. In 2022, they obtained a Persona Certified | Masters degree from the Product Marketing Alliance. Additionally, Paula has obtained several certifications including Customer Research | Masters, Messaging Certified | Masters, Positioning Certified | Masters, Go-to-Market Certified | Masters, Market Research Certified | Masters, Persona Certified | Masters, and Segmentation Certified | Masters from the Product Marketing Alliance. Paula also holds certifications in Digital Marketing Strategies from Kellogg Executive Education, Product Manager Certificate from Product School, Pragmatic Marketing Certified - Level Three (PMC-III) from Pragmatic Marketing, and Advanced Google Analytics from Google Analytics.