��������

Jeff is UPBrand’s fearless leader. He is a veteran brand strategist and award-winning writer/producer with thirty years of service for B2B, B2C and nonprofit organizations, from start-ups and mid-caps to category leaders and Fortune 100 companies. After a decade at NYC agencies, he’s been based in St. Louis since 2001. Known for often repeating Deming’s quote, “In God we trust, all others bring data,” Jeff is a creative director with a passion for data-driven decisions.