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Sherry Frey is a seasoned professional with extensive experience in leadership roles across various companies in the market research and consumer insights industry. Currently serving as Vice President of Total Wellness at NielsenIQ since August 2021, Sherry previously founded and acted as CEO of LYLOLE from January 2018 to August 2021. Prior experience includes serving as Senior Vice President at the Nielsen Company from January 2013 to October 2016, Vice President at Perishables Group from September 2002 to December 2012, and Vice President and Account Manager at Fleishman-Hillard from September 1998 to September 2002. Sherry holds a Bachelor of Science degree in Agribusiness/Ag Journalism from the University of Nebraska-Lincoln, earned in 1998.