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Samantha Potes Paul has a strong background in consumer products licensing, marketing, and retail sales. Samantha has extensive experience working in various roles within the National Hockey League, with multiple accomplishments such as leading cross-functional teams and developing B2B retail resources websites from scratch. Additionally, Samantha has held positions at companies like Procter & Gamble and Rogers Wireless, further enhancing their skills in marketing and coordination. Their education includes studies at the University of Toronto, University of St. Michael's College.