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Joe Lyon is currently working as a Group Content Executive at NFP Europe, where Joe manages a multitude of the company's largest accounts. Prior to this, Joe worked at Intouch Games Ltd as a Marketing Content Executive after being promoted from their role as a Junior Affiliate Executive. Joe started their career as a Marketing Assistant at Cummins Inc., where Joe organized and executed trade shows and events. Joe also has experience as a Tennis Counsellor at Camp Mah-Kee-Nac, where Joe was responsible for young campers and tennis sessions. Joe's educational background includes a Bachelor's degree in Advertising and Marketing from Coventry University.